We’re incredibly proud to share some very special news!

Honest to Goodness has been named Certified Organic Brand of the Year at the 2026 Australian Organic Industry Awards – for the second year in a row! 

Being recognised as Certified Organic Brand of the Year two years running is an incredible honour and a milestone we’re so proud to share with our entire Honest to Goodness community.
It’s recognition of the work that happens behind the scenes every day to bring quality certified organic products to more people, support organic farming and build trusted relationships across the industry.

And there’s even more to celebrate…

Matt Ward Inducted into the Organic Industry Hall of Fame

Our Co-Founder, Matt Ward, has also been inducted into the Organic Industry Hall of Fame, recognising his contribution to Australia’s organic industry and the role he has played in shaping Honest to Goodness over the past 24 years.

It’s a particularly special recognition when we look back at where it all began. Honest to Goodness started with a humble market stall 24 years ago. Since then, the business has grown and evolved in so many ways, but our purpose has remained the same: Making better choices simple, so healthy living is achievable and sustainable.

Matt’s induction celebrates the passion, commitment and contribution he has made to the organic industry over the years, as well as the journey he has helped lead at Honest to Goodness.

24 Years of Making Better Choices Simple

When Honest to Goodness began, organic food wasn’t as accessible as it is today.

From those early market stall days, we’ve continued to grow our range, work closely with organic farmers and suppliers, and make it easier for more people to discover and enjoy organic food. For us, being organic has always been about more than a certification.

It’s about knowing where our products come from, supporting responsible farming practices, choosing quality ingredients and building genuine, long-term relationships with the people behind our food.

Being named Certified Organic Brand of the Year for the second consecutive year is a wonderful reflection of that commitment. It’s recognition of our team’s ongoing work to uphold our standards, support our industry and stay true to what Honest to Goodness stands for.

An Achievement We Share

While these awards are wonderful milestones, we know they belong to more than just us.

They belong to the farmers and growers who produce the ingredients, the suppliers and producers we work alongside, our incredible Honest to Goodness team, and our customers and wider community who continue to support organic choices.

Every relationship, every product and every person who has been part of our journey has helped us get here. So, to everyone who has supported Honest to Goodness over the past 24 years – thank you.

We’re incredibly grateful to have you with us.

Here’s to What’s Next

From a market stall to Certified Organic Brand of the Year for two consecutive years, it’s incredible to look back at how far we’ve come.

But while a lot has changed, our purpose hasn’t. We’ll continue working to make better choices simple, support organic farming, build trusted relationships and make healthy, sustainable living more achievable for everyone.

Thank you for being part of our journey. Here’s to celebrating this incredible milestone and to everything still to come. 

Honest to Goodness
Making better choices simple.