A great bake starts with the right flour. From everyday cakes and biscuits to weekend sourdough and gluten-free pancakes, each flour brings something different to the kitchen. 

At Honest to Goodness, our range brings together organic flours from Kialla Pure Foods, Certified Sustainable flours from Wholegrain Milling and versatile options from our own Honest to Goodness range. 

With new organic flours and larger pack sizes joining the range, here’s a guide to what’s changing, what’s staying and what to choose for your next bake. 

ORGANIC FLOURS: Everyday Favourites & New Baking Possibilities

Our organic flour range includes familiar kitchen staples, flours for bread baking and distinctive grains such as spelt and rye. 

As Wholegrain Milling’s organic range is discontinued, we’re introducing Kialla alternatives to help keep your favourite recipes going. 

Everyday baking 

Plain flour is a versatile pantry staple for sweet and savoury recipes. Self-raising flour includes added raising agents, making it a convenient choice for recipes such as cakes and scones. 

Try: 

• Kialla Pure Foods – Organic Unbleached Plain Flour 1KG 
• Kialla Pure Foods – Organic Unbleached Plain Flour 5KG 
• Kialla Pure Foods – Organic Unbleached Self Raising Flour 5KG 

Bread, Pizza & Wholegrain Baking 

For bread and pizza, choose a flour suited to dough-based recipes. If you enjoy a fuller wheat flavour and more texture, try a wholegrain flour. 

Try: 

• Kialla Pure Foods – Organic Bread and Pizza Flour 700g 
• Kialla Pure Foods – Organic Stoneground Wholegrain Plain Flour 1KG 
• Kialla Pure Foods – Organic Rustic White Flour 12.5KG 

Explore Spelt & Rye 

Spelt brings a gently nutty flavour to breads and baked goods, while rye adds a deeper, earthy character. Both offer a delicious way to explore different grains in your kitchen. 

Try: 

• Honest to Goodness – Organic Whole Rye Flour 1KG 
• Kialla Pure Foods – Organic Spelt Flour 700g 
• Kialla Pure Foods – Organic Wholegrain Rye Flour 700g

Baking in Bigger Batches: 5KG & 12.5KG Options 

For regular bread bakers, busy kitchens and anyone who gets through flour quickly, our Kialla organic range is expanding to include larger bags. 

Some product names differ from the previous Wholegrain Milling range. Use the table below to find the suggested alternative to your usual flour. 

>>> Shop Bulk Flour HERE

The table shows the planned larger-pack range. Products are arriving in stages, with 12.5KG options introduced first and the new 5KG range to follow. Please check individual product pages for current availability. 

These are suggested alternatives rather than identical flours. When changing products, start with a familiar recipe and adjust the water gradually to suit your dough or batter. A smaller trial batch can help you get to know your new flour. 

For more guidance on flour types and their uses, explore Your Guide to Navigating the New Kialla Organic Flour Range. 

SUSTAINABLE FLOURS: Wholegrain Milling Is Staying

Wholegrain Milling’s Sustainable flour range will continue to be part of our offering. 

The range carries Australian Sustainable Produce (ASP) certification, supporting farming practices focused on soil health and long-term environmental sustainability. 

Are Sustainable flours organic? 

No. Certified Sustainable and certified organic are separate certifications. Wholegrain Milling’s Sustainable range offers another choice for customers considering how their food is grown. 

>>> Shop Wholegrain Milling HERE

GLUTEN-FREE FLOURS: More Ways to Bake

Gluten-free baking offers plenty of opportunities to explore different ingredients, flavours and textures. Our Honest to Goodness range includes options such as buckwheat, brown rice and coconut flour. 

Each behaves differently, so start with a recipe developed for your chosen flour or blend. 

Organic Buckwheat Flour 

Despite its name, buckwheat is not wheat. Its distinctive nutty flavour makes it a great choice for pancakes, crêpes, waffles and biscuits. 

Try: Honest to Goodness Organic Buckwheat Flour 1KG 

Organic Brown Rice Flour 

Brown rice flour is useful in gluten-free flour blends, adds crunch to batters and coatings, and can be used to thicken soups, sauces and gravies. 

Try: Honest to Goodness Organic Brown Rice Flour 1KG 

Organic Coconut Flour 

With a gentle coconut flavour, coconut flour is a grain-free option for sweet and savoury recipes. It absorbs plenty of liquid, so use a recipe designed for coconut flour rather than swapping it equally for wheat flour. 

Try: Honest to Goodness Organic Coconut Flour 850g 

Baking tip: For gluten-free recipes, check each ingredient’s label and allergen information. Organic and sustainable wheat, spelt, and rye flours still contain gluten. 

What to Expect During the Organic Flour Transition 

Remaining Wholegrain Milling organic flours are available while stocks last. As these sell through and the Kialla replacements arrive, there may be temporary gaps across products and pack sizes. 

We’re working with Kialla to manage supply throughout the transition and appreciate your patience as the range rolls out. 

The change applies to Wholegrain Milling’s organic flours. Its Sustainable range is continuing, and our Honest to Goodness flour range offers further options to explore. 

Quick Flour Guide 

Whether you’re baking your first loaf, stocking a busy kitchen or trying something new, there’s plenty to discover. 

Explore our Flour Power collection to browse the range and check current availability or contact our team for help choosing your next flour.