The right flour for every recipe, lifestyle & value.
Whether you're baking bread, creating delicate pastries or experimenting with gluten free recipes, choosing quality flour makes all the difference.
At Honest to Goodness, we've carefully curated a range of organic, sustainably sourced and gluten free flours from trusted Australian millers and growers who share our commitment to quality, transparency and better farming practices.
ORGANIC FLOURS
Made from certified organic grains grown without synthetic pesticides or fertilisers, our organic flours support healthier soils, biodiversity and cleaner farming practices.
SUSTAINABLE FLOURS
We partner with suppliers who prioritise regenerative agriculture, responsible sourcing and traditional milling methods that respect both people and planet.
GLUTEN FREE FLOURS
From almond meal and buckwheat flour to rice flour and gluten free baking blends, our range makes it easy to bake for every lifestyle.
Organic Flour Choices
Organic flour is more than just a baking ingredient. It's a choice that supports healthier farming practices and a more sustainable food system.
Our certified organic flours are produced from carefully grown grains without synthetic pesticides, herbicides or GMOs. Organic farming focuses on nurturing healthy soils, protecting waterways and encouraging biodiversity, helping to create resilient farms for future generations.
We proudly work with respected Australian suppliers such as Kialla Organic, which is committed to traditional milling methods, quality grain selection and responsible farming, resulting in flours that are full of natural flavour and baking performance.
- Certified organic
- No synthetic pesticides or herbicides
- Non-GMO ingredients
- Supports healthy soils and biodiversity
- Responsibly sourced from trusted Australian millers
- Great for everyday baking and artisan recipes
SUPPLIER SPOTLIGHT
KIALLA PURE ORGANICS FLOURS
Discover the story behind Kialla Pure Organic flours. Australian-grown, certified organic, and crafted with a strong commitment to sustainability, soil health, and quality milling. Read our supplier spotlight to learn more about their heritage and approach to better baking
Sustainable Flour Choices
Choosing sustainably produced flour is better for both the environment and future food production. Sustainable farming practices help build healthy soils, protect biodiversity, conserve water and reduce environmental impact, while creating more resilient farming systems.
That's why we partner with Wholegrain Milling who prioritise regenerative agriculture, responsible sourcing and traditional milling methods. By choosing these flours, you're supporting farmers and producers who are committed to growing food in a way that's better for people, the planet and generations to come.
- Responsibly sourced from trusted suppliers
- Supports healthier soils and biodiversity
- Produced using environmentally conscious practices
- Traditional milling for quality and flavour
- Helping build a more sustainable food system
- Great for everyday baking
SUPPLIER SPOTLIGHT
WHOLEGRAIN MILLING FLOURS
Learn more about Wholegrain Milling. An Australian, family-owned mill producing high-quality sustainable flours with a focus on traditional stone milling and regenerative farming partnerships. Read our supplier spotlight to explore their story and approach to better baking
Gluten Free Flours
Gluten free flours are naturally made without wheat, rye or barley, making them suitable for people with coeliac disease and those who avoid gluten for personal dietary reasons.
Unlike traditional wheat flour, gluten free baking often combines different flours to achieve the ideal texture, flavour and structure. Almond meal adds richness, rice flour provides a light texture, buckwheat offers a hearty flavour, while tapioca and potato starch help create softness and elasticity.
Beyond baking, choosing a variety of gluten free flours can also encourage greater agricultural diversity. Instead of relying on a single cereal crop, alternative grains and seeds help broaden the food system and support farming practices that value biodiversity and resilient crop rotations.
- Suitable for coeliac and gluten-free diets
- Made from naturally gluten-free grains, seeds and nuts
- Unique flavours and textures for creative baking
- Supports greater crop diversity through alternative grains
- Perfect for breads, cakes, biscuits, pancakes and pastries
- Responsibly sourced from trusted suppliers
Nutritious and Sustainable Alternative to Traditional Flours
GREEN BANANA FLOUR
Want to learn more about green banana flour? Read our article to discover its nutritional benefits, sustainability, and best baking tips
Flour 101 | What You Need To Know
Not sure which flour to choose for your next bake? From everyday plain flour and heritage grains to gluten-free favourites, this comprehensive guide explores the best organic flours for every recipe. Learn the unique characteristics of each flour, discover what they're best used for, and pick up practical baking tips to help you achieve delicious results every time.
Bake with Confidence
From artisan breads and homemade pizzas to fluffy cakes, biscuits and everyday family favourites, discover recipes designed to help you get the most from every flour. Whether you're baking with organic, sustainable, wholegrain or gluten-free flours, you'll find delicious inspiration for every occasion and skill level.
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Guide to Flour Types and Uses
Confused by the different types of flour? From wheat and wholewheat to gluten free, our quick guide will help you choose the right flour for every recipe.
FAQs
What is the difference between organic and sustainable flour?
Organic flour is produced from grains grown without synthetic pesticides, herbicides or GMOs and is certified to strict organic standards. Sustainable flour is grown using regenerative farming practices that support soil health and biodiversity. Both are high-quality, traceable options. The main difference is the farming certification and approach.
Which flour is best for bread?
For breads, sourdough and pizza dough, choose a baker's flour or bread flour with a higher protein content. The extra protein develops stronger gluten, creating better structure and chew.
Which flour is best for cakes and biscuits?
For light, tender cakes and biscuits, choose a soft, finely milled flour such as plain flour or self-raising flour, depending on your recipe. Plain flour gives you more control over the rise, while self-raising flour is a convenient option for quick and easy bakes.
Are your flours unbleached?
Yes. All of our flours are naturally unbleached and free from chemical bleaching agents, preserving the natural colour and flavour of the grain.
Do organic flours contain additives or preservatives?
No. Our organic flours contain no artificial additives, preservatives or GMOs. They're simply milled from high-quality grains.
Why are some flours fortified with folic acid and thiamine?
Australian regulations require many non-organic wheat flours for bread making to be fortified with folic acid and thiamine. Certified organic wheat flours are exempt from this requirement, which is why some of our sustainable flours are fortified while our organic wheat flours are not.
How should I store flour?
Store flour in an airtight container in a cool, dry place. For longer storage, keep it in the refrigerator or freezer to maintain freshness, particularly for wholegrain and organic flours.
Can I substitute one flour for another?
Sometimes. Plain flour can often replace baker's flour for everyday baking, while gluten-free, coconut and almond flours usually require recipe adjustments due to their different moisture absorption and texture.
How do I know which flour to choose?
Each flour has unique baking qualities. Visit our Flour Guide above to compare protein levels, texture, best uses and baking tips, helping you choose the perfect flour for every recipe.
Do you offer gluten-free flours?
Yes! We stock a wide range of naturally gluten-free flours, including almond, buckwheat, coconut, cassava, tapioca, quinoa, teff, rice and more, making it easy to find the right flour for gluten-free baking.
